This series of custom posters celebrates the design language of the Hot Rod community, and promotes custom designed, hot-rod inspired lighters as the first in a series of fanbase specific collections from Zippo. Inspired by the work of Ed ‘Big Daddy’ Roth and Dave Bell, these posters were completely custom drawn at Ogilvy New York.

Role: Art

Made with:
Menno Kluin (CCO)
Jon Wagner (ECD)
Will Montgomerry (CD - Art)
Martha West (CD - Copy)
Brian Gartside (Head of Design)
Luis Valencia (Senior Designer)
Nathan Kim (Designer)