When people think of Kraft Singles, they picture a quintessential American grilled cheese. However, this famous square is used in far more than just this one meal. By leaning into the square nature of the product itself, we created an entire campaign based on the secret ingredient behind America’s most beloved dishes. Introducing: Square It.

Role: Art

Made with:
Laura Osborne (CD - Art)
Jono Flannery (CD - Copy)
Lannie Hartley (Senior Copywriter)
Andrew Chin (Senior Art Director)
Caro Soto (Partner - Copy)

Directed by: The Voorhes