The Living
Portrait of NYC
— Citizens
The Living Portrait of NYC: a data-driven immersive experience about NY life.
To launch the Citizens brand in one of the world’s most competitive markets, we created an unforgettable immersive experience tailor-made for New Yorkers.
The experience was composed of a 10,000-square-foot space and four interactive rooms filled with stunning data visualizations, never-before-seen directional audio technology, and immersive documentary stories from all walks of NY life.
I focused on creating a promotional campaign for the experience, which gained visits from celebrities, NY City Council members, and reporters from the New York Times, Bloomberg, and Time Out Magazine.
Role: Art + Design
Made with:
Chris Beresford-Hill (CCO)
Jon Wagner (ECD)
Will Montgomerry (CD - Art)
Martha West (CD - Copy)
Collaboration with: Rascal Media
The actual experience →
Room 1: The Data Portrait
Invited people in with factual data visualizations on how New Yorkers live, love, work, eat, sleep, spend their money and their free time.
Room 2: The Audio Portrait
Used directional audio technology in projected beams of light to allow visitors to listen into “only New York” stories on 15 different themes.
Room 4: The Personal Portrait
Invited visitors to share their own New York journey in personal story booths and add their own picture to the living portrait of the city.
Room 3: The Multimedia Portrait
Projected 24 hours of city life and thousands of New York stories in an emotional, nine-minute documentary.
Awards & Recognitions
D&AD: Data Visualization, Graphic Design - Graphite Pencil, 2023
D&AD: Installations, Spatial Design - Shortlist, 2023
One Show: Data Visualization, Design - Merit, 2023
One Show: Experiential & Immersive, Creative Use of Data - Merit, 2023
Clio: Audio, Use of Technology - Shortlist, 2023
LIA: Experiential Design - Silver, 2023